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Procomer will concentrate efforts with United States

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The Promoter of the Foreign Trade (Procomer) should go deeper into the exploration and exploitation of the United States market, according to a study made by an outside consultant commissioned of the board of directors in the entity.

The study will be the base for a revival of Procomer. The draft has already been submitted, but not yet discussed at the board of the Promoter.

The researchers also recommended a better utilization of an agreement signed with the Ministry of Foreign Affairs, to take advantage of all the embassies in research and commercial promotion of the country.

Marco Vinicio Ruiz, minister of Foreign Trade (Comex) and head of Procomer, said that they will explore the possibility that the Promoter assume an appointment and the payment of wages in commercial charges of the embassies. That way, they can concentrate more on advocacy.

The investigations also propose improvements in the area of attracting investment. The country lacks a specialized center in this area, with different tasks and complementary to those ideas of the Costa Rican Coalition for Development Initiatives (Cinde), said Ruiz.

Faced with the impossibility of putting more economic commercial offices in the United States, they will seek in the leading cities representatives of the country in this field.

A restructuring of the marketing and change on the general management are part of the changes.

The general manager, Martin Zuniga, will leave the post on the next January 31, according to an agreement reached in the first week of December. Ruiz said that they require a cooling in management.

The recommendation to concentrate on the American market does not mean neglecting other markets and work. Therefore, it will strengthen the supervision of the offices, local and international.

Procomer trade promotion has offices in Canada, United States, Mexico, El Salvador, Germany, Dominican Republic, Puerto Rico and Trinidad and Tobago.

They recently opened an office in China and another in Chile. Costa Rica’s office is in analysis because of the lack of trade.

In national territory there are many regional offices, in Liberia, Ciudad Quesada (San Carlos), Limon and San Isidro de El General (south side) and Puntarenas